5 ms·

I've seen 2 different opinions from people when it comes to the copy. 1st is to tell what value you provide to your customers (Mario analogy https://twitter.com

I've seen 2 different opinions from people when it comes to the copy. 1st is to tell what value you provide to your customers (Mario analogy https://twitter.com/GorvGoyl/status/1334116488349827072 https://twitter.com/GorvGoyl/status/1334116488349827072). or 2nd is to tell what exactly your product does (your audience will figure out value on their own).

j45 6y ago
It might differ based on the target audience. Enterprise messaging can be quite different than SMB, or even for VCs
SahAssar 6y ago
"A faster and more engaging way to empower your team" does not tell you the equivalent of "shoot awesome fireballs", it contains a lot less info.
vosper 6y ago
A bit of A/B testing could help figure this out?
marcinzm 6y ago
>1st is to tell what value you provide to your customers (Mario analogy https://twitter.com/GorvGoyl/status/1334116488349827072 https://twitter.com/GorvGoyl/status/1334116488349827072) Their example is a product that is so universally well known that everyone will know what it does. So they do in fact explain what the product does in a single word right at the top: "Colgate". They don't need more. You do.
- jerrygoyal 6y ago
  this makes sense for household brands (slack, gmail etc) but what about the other businesses. So, I quickly checked landing pages (on phone) of some successful Saas products like asana, figma, basecamp, trello, notion and they all seem to provide value first (above the fold) and immediately after it they provide a screenshot of what their tool looks like. Good learning.
  - marcinzm 6y ago
    Interesting, thinking about it the audience is what matters. Someone landing on your webpage is already primed with what the product is. For example monday.com talks about value first. However the Google Search copy mentions what it does, the TV commercial mentions what it does, etc. So if you're on monday.com then you already know what the product does. Even if you heard it by word of mouth, you'd have been told context around what it is.

j45 6y ago

It might differ based on the target audience. Enterprise messaging can be quite different than SMB, or even for VCs

SahAssar 6y ago

"A faster and more engaging way to empower your team" does not tell you the equivalent of "shoot awesome fireballs", it contains a lot less info.

vosper 6y ago

A bit of A/B testing could help figure this out?

marcinzm 6y ago

>1st is to tell what value you provide to your customers (Mario analogy https://twitter.com/GorvGoyl/status/1334116488349827072 https://twitter.com/GorvGoyl/status/1334116488349827072) Their example is a product that is so universally well known that everyone will know what it does. So they do in fact explain what the product does in a single word right at the top: "Colgate". They don't need more. You do.

jerrygoyal 6y ago
this makes sense for household brands (slack, gmail etc) but what about the other businesses. So, I quickly checked landing pages (on phone) of some successful Saas products like asana, figma, basecamp, trello, notion and they all seem to provide value first (above the fold) and immediately after it they provide a screenshot of what their tool looks like. Good learning.
- marcinzm 6y ago
  Interesting, thinking about it the audience is what matters. Someone landing on your webpage is already primed with what the product is. For example monday.com talks about value first. However the Google Search copy mentions what it does, the TV commercial mentions what it does, etc. So if you're on monday.com then you already know what the product does. Even if you heard it by word of mouth, you'd have been told context around what it is.