4 ms·
I think that model is as relevant as ever. Google is just narrowing the list of “high-traffic” sites worth putting your ads on, to exclusively Google properties
by ilikehurdles 6y ago
I think that model is as relevant as ever. Google is just narrowing the list of “high-traffic” sites worth putting your ads on, to exclusively Google properties.
- cma 6y agoI'm fairly sure they block wikipedia on medical searches not due to accuracy, but due to drug ads on webmd etc. that use Google for ads.
- lucasmullens 6y agoI tried 5 different diseases, 4 had wikipedia on the first page, 1 had it on the top of the second page. Do you mean blocking just that automated text result that appears on the top of the page for some questions? That would make sense, since they probably don't want to boldly state medical facts without context, especially since that feature can be wrong sometimes. Disclaimer: I work for Google, not on anything related
- cma 6y agoNo I meant the result itself, but I see it too now, I thought they were blocked altogether. I don't know if it is changed or it was always just never/rarely near the top (and maybe that legitimately organically happens). Searching 'ADHD' and Wikipedia's extensive page is midway down the second page of results. Drug ads for amphetamines from Google on 3 or 4 of the first page's results, but not the top few results (which are CDC, NHS, etc.).
- moate 6y agoIf I put an ad on there, but nobody clicks it, how is that still relevant? Anecdata, but the rate at which I google something that I basically want to search on Wikipedia but then don't click through to Wikipedia has got to be about 50%. WP doesn't monetize their site, so maybe not the best example? I guess this could also be indicative of how people use Google (the search engine proper) now. You need some sort of data(phone number, address, trivia fact), and Alphabet has already scraped the relevant site to pipe in that data.