But to the grandparent's point, GA used to give you a ton more organic info at the keyword level. It is part of what drove the seo industry. The only way to get

But to the grandparent's point, GA used to give you a ton more organic info at the keyword level. It is part of what drove the seo industry. The only way to get an abstract view of that keyword volume now, including on your brand terms, is to buy ads and run the organic reports.