The issue here is specifically with beef, so going to an extreme like vegan is way past the reasonable change line. Eating more shrimp/seafood, chicken, pork,

The issue here is specifically with beef, so going to an extreme like vegan is way past the reasonable change line. Eating more shrimp/seafood, chicken, pork, etc instead of beef would be just as effective without all of the extra work necessary to ensure people are getting necessary amounts of protein. Asking everyone to go vegan is selling a lifestyle and a belief system, not solving a problem.