I think it's really interesting that you view changing the eating habits of millions of people "easy". We've known and broadly accepted that smoking is bad sin

I think it's really interesting that you view changing the eating habits of millions of people "easy". We've known and broadly accepted that smoking is bad since 1964[1]. Yet new people start smoking every year. Even in countries where packaging displays disgusting pictures showing the long term results of smoking. To me it seems unlikely that relevant parts of the world will become vegan in the short term, or that cattle farmers will pivot to something else. But I do often see that "green" initiatives that also save companies money are adopted quickly. Not all farmers may care about emissions, but needing less feed (and thus saving money) seems like an easy win. Hopefully all these small gains will add up. [1] - https://www.cdc.gov/tobacco/data_statistics/sgr/history/index.htm https://www.cdc.gov/tobacco/data_statistics/sgr/history/inde...