These items all help to complete an "ideal" landing page, but the honest truth is there is no recipe or checklist. While a site developer USED to get points for

These items all help to complete an "ideal" landing page, but the honest truth is there is no recipe or checklist. While a site developer USED to get points for including all of the aforementioned accouterments on a landing page, today it is standard fare. As far as reaching out to your target market, see if you can arrange some sessions with people in your market. Show them the site and ask them to talk about their perception, thoughts and questions while they look around. There are sites that offer a service like this but don't necessarily target your market appropriately. I haven't used many of them, but I've heard great things about askyourtargetmarket.com.