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Google Analytics does not give you additional keyword information. If you want keyword information from Google search results, the best way to get it is actual
by lmkg 6y ago
Google Analytics does not give you additional keyword information.
If you want keyword information from Google search results, the best way to get it is actually buying ads for those keywords. And in fact some marketers allocate ad budget to keywords they already rank for, specifically for that purpose.
- shostack 6y agoBut to the grandparent's point, GA used to give you a ton more organic info at the keyword level. It is part of what drove the seo industry. The only way to get an abstract view of that keyword volume now, including on your brand terms, is to buy ads and run the organic reports.