Teaching eship in the classroom is like teaching love by explaining where babies come from. Glib, yes, but it gets to my view on the heart of the matter: emoti

Teaching eship in the classroom is like teaching love by explaining where babies come from. Glib, yes, but it gets to my view on the heart of the matter: emotions. Running a business plan project- in Grade School or an MBA- can never be comparable to running your own business because the emotional connection and the involuntary feelings are not present. This is why the lemonade stand example is correct- a ten year old with a lemonade stand has more emotional connection to their 'business' than an MBA student running models. If you sell 0 cups of lemonade you feel it, and you do something different tomorrow. Jason- I will send through lonher thoughts by email when not on a train. Disclosure: I coach business owners about business in the real world, so I've seen many MBAs suffer when the theory hits their monthly cashflow. Great discussion to kick off.