It's scary to think that a company that seem to have a decent policy on privacy / data collection practices at one moment is just one step away from some market

It's scary to think that a company that seem to have a decent policy on privacy / data collection practices at one moment is just one step away from some marketing manager or MBA changing that. It's really hard to gain customer trust once you loose it, and in BackBlaze's case it seem to be for marginal if any monetary benefit. I think part of the reason is that most of these companies don't value customer trust.