The digital subscription makes sense for paid subscribers for certain of the publications. Other publications are completely ad supported. This is where the e

The digital subscription makes sense for paid subscribers for certain of the publications. Other publications are completely ad supported. This is where the existing advertising base for the print publications could be leveraged. That's a benefit to the publication owner, but the printer and the digital team would need to find a way to benefit. Possible through a digital publishing fee to the publication, which the publisher charges through higher ad rates. Other ways possible?