I think these more functional, utilitarian aesthetics reflect the reality that brands are everywhere — from your physical presence, to packaging, to web experie

I think these more functional, utilitarian aesthetics reflect the reality that brands are everywhere — from your physical presence, to packaging, to web experiences, to modern advertising. Photography is a highly complex, three dimensional format that makes it challenging to design all these surfaces in the same way. In about 10 years, when computing is more ahead and lifelike three dimensional interactions and animations are possible on the web, the photorealistic aesthetic will probably have to return.