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They answered in the Twitter thread: they send data about paying users to Facebook so they can build lookalike audience targeting for new user acquisition. Othe
by robbiemitchell 6y ago
They answered in the Twitter thread: they send data about paying users to Facebook so they can build lookalike audience targeting for new user acquisition. Other major ad platforms (Google, LinkedIn) have similar features.
This doesn’t look like the right data to be sending FB for that, though.
- mcny 6y agoThat’s my gripe with “if you aren’t a paying customer, you are the product” because if you pay you are still the product. Good job, backblaze. So many years of work building goodwill with transparency in hard disk reports ruined completely with one stroke.