3 ms·

I could see adding a +digital subscription(for an extra dollar or two) that allows access to the online version of the magazine. This would be complete access

I could see adding a +digital subscription(for an extra dollar or two) that allows access to the online version of the magazine. This would be complete access to the magazine's archive complete with full text search and ability to comment on articles. As far as the Ad revenue goes I don't think I would go with Google ads. These magazines are fairly targeted, and run ads in their print edition. You should build on their ad sells. I would do this by including some amount of free online advertising when buying a good chunk of print ads. Have them sell on line ads then split the revenue with them.

ggpublish 15y ago
The digital subscription makes sense for paid subscribers for certain of the publications. Other publications are completely ad supported. This is where the existing advertising base for the print publications could be leveraged. That's a benefit to the publication owner, but the printer and the digital team would need to find a way to benefit. Possible through a digital publishing fee to the publication, which the publisher charges through higher ad rates. Other ways possible?