I think of the laws more like "The 48 Laws of Humans". You don't have to be sociopathic to use these "laws" to your advantage. For example, here are a few exce

I think of the laws more like "The 48 Laws of Humans". You don't have to be sociopathic to use these "laws" to your advantage. For example, here are a few excerpts from the "Law 6 - Court Attention at all Costs" section: "Barnum understood the fundamental truth about attracting attention: Once people’s eyes are on you, you have a special legitimacy. For Barnum, creating interest meant creating a crowd; as he later wrote, “Every crowd has a silver lining.” And crowds tend to act in conjunction. If one person stops to see your beggarman laying bricks in the street, more will do the same. They will gather like dust bunnies" "Society craves larger-than-life figures, people who stand above the general mediocrity. Never be afraid, then, of the qualities that set you apart and draw attention to you. Court controversy, even scandal. It is better to be attacked, even slandered, than ignored. All professions are ruled by this law, and all professionals must have a bit of the showman about them" "The great scientist Thomas Edison knew that to raise money he had to remain in the public eye at any cost. Almost as important as the inventions themselves was how he presented them to the public and courted attention ... He did everything he could to make sure that he received more attention than his great rival Nikola Tesla, who may actually have been more brilliant than he was but whose name was far less known" Here's the a link to the book if you're curious: http://free.epubebooks.net/ebooks/books/48-laws-of-power.pdf http://free.epubebooks.net/ebooks/books/48-laws-of-power.pdf Law 6 starts on page 72, and it's quite an interesting read.