Which company is that?? You're probably referring to DeBeers, but your diamond knowledge is like 30 years behind the curve if this is the case. DeBeers does n

Which company is that?? You're probably referring to DeBeers, but your diamond knowledge is like 30 years behind the curve if this is the case. DeBeers does not have a diamond monopoly! This is a myth recycled over and over on the internet from people making some fake moral anti-diamond stance. DeBeers has less than a 30% market share, and aren't even the #1 producer of diamonds any longer. The real reason diamonds haven't cratered is because they're a commodity that's always in demand - as long as people want to buy them they won't crater.