5 ms·

Brazil fines Apple $2M for choosing not to ship chargers with iPhone 12

31 points by thg 6y ago

kevincox 6y ago
I think this is silly. Sure, including the chargers was a "sneaky" way to basically raise the price, but they were fairly transparent with consumers what they were getting.
- totalZero 6y ago
  The excuse of reduction in e-waste is disingenuous in light of the fact that previous chargers won't work with the cable included with iPhone 12. Not sure I'd describe that as transparency.
  - bdcravens 6y ago
    The cable that was included with previous chargers will however still work. As for why even include a cable then, perhaps that's to connect to any of Apple's current computers, all of which have USB-C (and laptops have no USB-A)
    - rimliu 6y ago
      I did not use included charger with my last three or four iPhones. Having unwrapped charger in the box added nicely to the resell value too.
    - fomine3 6y ago
      I believe at least 80% of iPhone users never connect to Mac or PC with Type-C. So it should be also e-waste.
  - m463 6y ago
    I think you basically have to buy the phone, a charger, a case (since those change too) and probably earbuds.
    - bdcravens 6y ago
      To be fair, the phone functions perfectly fine without a case or earbuds.
  - deleted 6y ago
    [deleted]
bdcravens 6y ago
That's not the only reason they were fined: "Parts of the fine are also for misleading advertising, bad customer support, and unfair terms of service. Procon-SP cites Apple’s refusal to repair some iPhone 11 Pros damaged by water, after advertising them as waterproof, as an example of all three."
stu2b50 6y ago
I know this response happens every time a #BigTech company gets fined, but I feel like this is like even more ridiculously small? Forget Apple, most multinational companies could absorb a 2 million dollar fine without even needing to bring it up to the CFO. This quote just seems kinda silly with the amount >Apple needs to understand that in Brazil, there are solid consumer protection laws and institutions. It needs to respect these laws and these institutions. Yeah Apple has really had the law laid on them with this massive fine.
- shric 6y ago
  Let's see. 111.4 billion dollars of revenue last quarter. 2 million dollars/(111.4 billion dollars per 0.25 years) ≈ 2.36 minutes of revenue. Yup, that'll show 'em.
RedditKon 6y ago
Apple: Oh no! Anyway.
Barrin92 6y ago
I mean the specifics aside if you fine them at least add two zeroes to that number because I'm pretty sure two million bucks is less than they saved on the chargers

31 points by thg 6y ago

I think this is silly. Sure, including the chargers was a "sneaky" way to basically raise the price, but they were fairly transparent with consumers what they were getting.

totalZero 6y ago
The excuse of reduction in e-waste is disingenuous in light of the fact that previous chargers won't work with the cable included with iPhone 12. Not sure I'd describe that as transparency.
- bdcravens 6y ago
  The cable that was included with previous chargers will however still work. As for why even include a cable then, perhaps that's to connect to any of Apple's current computers, all of which have USB-C (and laptops have no USB-A)
  - rimliu 6y ago
    I did not use included charger with my last three or four iPhones. Having unwrapped charger in the box added nicely to the resell value too.
  - fomine3 6y ago
    I believe at least 80% of iPhone users never connect to Mac or PC with Type-C. So it should be also e-waste.
- m463 6y ago
  I think you basically have to buy the phone, a charger, a case (since those change too) and probably earbuds.
  - bdcravens 6y ago
    To be fair, the phone functions perfectly fine without a case or earbuds.
- deleted 6y ago
  [deleted]

bdcravens 6y ago

That's not the only reason they were fined: "Parts of the fine are also for misleading advertising, bad customer support, and unfair terms of service. Procon-SP cites Apple’s refusal to repair some iPhone 11 Pros damaged by water, after advertising them as waterproof, as an example of all three."

stu2b50 6y ago

I know this response happens every time a #BigTech company gets fined, but I feel like this is like even more ridiculously small? Forget Apple, most multinational companies could absorb a 2 million dollar fine without even needing to bring it up to the CFO. This quote just seems kinda silly with the amount >Apple needs to understand that in Brazil, there are solid consumer protection laws and institutions. It needs to respect these laws and these institutions. Yeah Apple has really had the law laid on them with this massive fine.

shric 6y ago
Let's see. 111.4 billion dollars of revenue last quarter. 2 million dollars/(111.4 billion dollars per 0.25 years) ≈ 2.36 minutes of revenue. Yup, that'll show 'em.

RedditKon 6y ago

Apple: Oh no! Anyway.

Barrin92 6y ago

I mean the specifics aside if you fine them at least add two zeroes to that number because I'm pretty sure two million bucks is less than they saved on the chargers