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I don't recall having ever seen a mailing list following that best practice. It's always a [] keep me informed about products checkbox hidden somewhere in a p
by Thiez 6y ago
I don't recall having ever seen a mailing list following that best practice. It's always a
[] keep me informed about products
checkbox hidden somewhere in a purchase form, often pre-checked even though that's illegal. Recently I was somehow added to the mailing list of a car dealership after getting my car checked up there, and can't even unsubscribe without creating an account on their website.
I'm sure there are some legitimate mailing lists out there, but there are so many others that are scummy and in flagrant violation of the law. It's hard to shake the feeling that making things harder for mailing lists in general is going to be a net win for consumers.
- Silhouette 6y agoMailing list manager software operated that way almost universally for many years. You sent a mail to xyz-subscribe@example.com and then had to reply to a challenge message to confirm the subscription. More recently, it's more about web forms and hosted services and so on, but typically you can't add subscribers on popular mailing list management services without either having the service run that kind of double opt-in check automatically or going through some kind of alternative process that involves explicitly confirming to the service that you have the required consent from somewhere else when adding the addresses directly. There are loads of legitimate mailing lists, and the software and services running them have worked reasonably for decades, you just apparently haven't come across them. Not that I disagree with you that there are plenty of scummy ones as well, sadly.