This is primarily why I use Brave, particularly on phones. I've had some form of ublock and js whitelisting since 2002 or so and don't even recognize most sites

This is primarily why I use Brave, particularly on phones. I've had some form of ublock and js whitelisting since 2002 or so and don't even recognize most sites without them. I assume a lot of the potential "early adopters" for any new browser are privacy/security focused and as neat as it is conceptually that's going to be a steep climb for any new project.