So most non-fleet truck buyers are older males. They have the money and they want a truck. There is nothing wrong with that. A lot of internet commentary about

So most non-fleet truck buyers are older males. They have the money and they want a truck. There is nothing wrong with that. A lot of internet commentary about the scourge of trucks is focused on them being "mall crawlers" and that few people that own trucks use them for their purpose, as if there was only one true purpose for trucks. This is, frankly, a meme that exists mostly in online auto discussion bubbles. In terms of folks making 80k a year buying 50k trucks (the Platinum is an outlier), resale is high and interest rates are low. The larger issue on the latter point is how sustainable this is for Ford Motor Credit Company. That's a complex topic. The biggest knock I can think of on trucks is their interior materials are not commensurate for their price. That said the F-150 Super Crew is about as comfortable an SUV as you can buy. They are very reliable. They weigh slightly more than a Toyota 4-Runner and have reasonable gas mileage. All cars are much larger than they were 15 years ago. The Super Crew is extremely safe. Trucks are much taller than previous generations, which makes them seem outlandish. I'm not trying to refute you, just adding color as to why things are the way they are.