Because languages won't allow themselves to be controlled. A language auctor could produce his own standard, and watch as all the big vendors adopt the standar

Because languages won't allow themselves to be controlled. A language auctor could produce his own standard, and watch as all the big vendors adopt the standard of the standard body instead. Why? because the standard body listens to what the big vendors want, who typically send their emissaries to the body, to reach a compromise they can all live with and seek to implement. A language auctor may try to dictate what he thinks is best, but if the big compiler vendors disagree with regards to their own interests and that of the users they serve, they will not implement it.