I run my own site with no ads, analytics, or conscious SEO. It's nearing 20 years old now. It's significantly cheaper and easier to run now than it was when I s

I run my own site with no ads, analytics, or conscious SEO. It's nearing 20 years old now. It's significantly cheaper and easier to run now than it was when I started. The direct hosting cost is less than a standard Netflix subscription. The site still shows up on the front page of Google results for the (admittedly niche, non-commercial) topics it covers well. It still scratches the personal itch I set out to satisfy. If I wanted to make money from it, I would consider it a disaster. But I never set out to make money. I set out to discuss something that I found interesting and meet like-minded people who shared that interest. In that regard it has been a smashing success. There are still enough people like me -- writing to share their interests with the world, expecting payment only in the form of reader engagement -- that I could read their writings all day, every day and never run out. Facebook doesn't threaten my own site any more than McDonald's threatens my own cooking.