Ahh, that makes sense! I’m not used to the term “subsidy” used in this manner (is this a common British English usage for “fee”? In the video you use the term

Ahh, that makes sense! I’m not used to the term “subsidy” used in this manner (is this a common British English usage for “fee”? In the video you use the term “fee”), but if you’re basically charging ~10% of the invoice then that’s a very different story. In that universe, the monthly charge is basically your hurdle for support. Free / cheaper would give you more volume, but you probably don’t currently want folks who aren’t willing to pay even a few pounds a month for support. I’d still say there isn’t enough spread between those plans though. Like the downstream comment, I feel like I’d want the fees more clearly spelled out on the pricing page. “Offer installment plans to your customers (11% fee)” or something. It would make it more clear that “oh, I’ll be using that, I should take the other plan for the 2% drop; even 1000 pounds of work a month pays for itself”. The video makes it clear that in your UI the fees are more clear (though I might add a paragraph break when describing that the financing option is “cost to you: 11%” and the personal loan “cost to you: 0%” but then say “customers prefer the 0% interest, even with higher quotes” or something). So I think to improve your customer acquisition, you just need a bit more clarity in the pricing panel text. P.S. thanks for the video! I think you had an editing problem though. The “let’s see the customer view” happens both at the start and again after we see the vendor-side view. (Unless that’s intentional)