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Sounds like they actually mean competing for people's attention rather than competing on an economic level. When people are essentially addicted to TikTok + Ins
by kjakm 6y ago
Sounds like they actually mean competing for people's attention rather than competing on an economic level. When people are essentially addicted to TikTok + Instagram they don't have time to interact with the fun projects the studio creates. Interesting idea. For aybody producing anything, it's almost essential these days to have a presence on social media and trying to get viewers off the social media to your website is exceedinlgly diffificult.
- chrisseaton 6y ago> the fun projects the studio creates What actually are they creating? I'm finding it hard to see some concrete examples. Do they mean the abstract videos and Flash-style games on this page? Yeah... I can see how most working people don't have time for that kind of stuff. But I don't see Big Tech doing these things either so where's the competition they're talking about? It's not like Google have an absurdist Flash-game division do they?
- spullara 6y agoI think the point is that all entertainment competes with all other entertainment for attention. And it is a zero-sum game.
- nxc18 6y agoTo be fair, much of the content on TikTok is more creative, more profound, or both. I see serious media criticism, commentary on the perspective of black Americans facing the threat of police brutality, lighthearted media criticism/parody, music and music history analysis, behind-the-scenes looks at a variety of unfamiliar professions, and so much more. And this studio seems to produce high-effort, low-impact content pointing out that Google isn’t incentivized to tell children they’ve drawn penises or that people like popping balloons. The victimhood complex is a tired look, the studio should try putting their content on TikTok, the artistic constraints might help them be more creative and original.
- devoutsalsa 6y agoTikTok has some great stuff. I prefer YouTube on most days, which also has some great stuff.
- an_opabinia 6y agoYeah, but also most people don’t try anything new in their lives at all ever. The real next level of the expanding brain meme is, “don’t make things for enthusiasts, make stuff for people who try new things.”