I think the quality of beans in Ghana is improving but they are still significantly behind Central and South America. As someone who worked making high quality

I think the quality of beans in Ghana is improving but they are still significantly behind Central and South America. As someone who worked making high quality chocolate in the US, people are less likely to invest in exploitative cacoa production just as much as low quality beans. If you are buying an $9 chocolate bar, in addition to quality, consumers are also looking to support fair business models. So improving the labor conditions, something many European companies seem to show little interest in, is as much a part of finding better partners as increasing quality. And more and more, these issues are just as important as quantity.