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There are bottom-up movements like BLM, but mostly the woke culture is corporate and "elite" endorsed and therefore top-down. What the academic "elites" are tr

by fgsunx 6y ago

There are bottom-up movements like BLM, but mostly the woke culture is corporate and "elite" endorsed and therefore top-down. What the academic "elites" are trying to achieve is clear: The topics create work for the soft sciences and even after a potential revolution their jobs would be safe. What the corporations are expecting is less clear. They are doing well under a model of capitalism with a woke branding. A bit of what China is doing with its curious capitalism/nepotism branded as communism model, though I don't think that is exactly the goal of U.S. corporations. They are doing fine with the current political theater. If the lower classes in the U.S. wake up to actual class warfare, they may find that they overplayed their hand though.

varjag 6y ago
From what I gather it starts as grassroots and then the invisible hand reacts anticipating the social landscape change. You may lament this unprincipled capitalism but it was entirely not like that in USSR.
TeMPOraL 6y ago
> What the corporations are expecting is less clear. They are doing well under a model of capitalism with a woke branding. The market isn't unlike a heat engine - if there is a heat difference somewhere, it means there's energy to be extracted equilibrizing that difference. Corporations don't really care about what ideologies are in conflict in the society - they align themselves along the best value gradient and pump it for all it's worth. In this particular case: lots of people respond to woke ideas, and those people tend to control important marketing amplifiers (Internet media), so being seen as woke is a profitable strategy. For the same reason, you also see a lot of environmental awareness undertones in marketing these days - people who care about it respond to it positively, people who don't care just ignore it, so it's a profitable move to be seen as environmentally conscious.

by fgsunx 6y ago

varjag 6y ago

From what I gather it starts as grassroots and then the invisible hand reacts anticipating the social landscape change. You may lament this unprincipled capitalism but it was entirely not like that in USSR.

TeMPOraL 6y ago

> What the corporations are expecting is less clear. They are doing well under a model of capitalism with a woke branding. The market isn't unlike a heat engine - if there is a heat difference somewhere, it means there's energy to be extracted equilibrizing that difference. Corporations don't really care about what ideologies are in conflict in the society - they align themselves along the best value gradient and pump it for all it's worth. In this particular case: lots of people respond to woke ideas, and those people tend to control important marketing amplifiers (Internet media), so being seen as woke is a profitable strategy. For the same reason, you also see a lot of environmental awareness undertones in marketing these days - people who care about it respond to it positively, people who don't care just ignore it, so it's a profitable move to be seen as environmentally conscious.