I definitely agree. That's why I'm interesting in figuring out what exactly that value is, and at what point it's noise. Certain people are adamant supporters o

I definitely agree. That's why I'm interesting in figuring out what exactly that value is, and at what point it's noise. Certain people are adamant supporters of some causes and couldn't care less for others, so it's interesting to play around and figure out the point at which something because noise, and something stands out, even though it costs the user a second of their time to do something "good". Just trying to figure out the conversion on clicks vs. the reach right now. Ya, I was actually trying to come up with a new name, all of them are so long (beneficiary, non for profit, charitable organizations, etc.)