I think you are onto something. He's very comfortable with his hobby. Going through his twitter, there are many photos of him doing motorcycle maintenance with

I think you are onto something. He's very comfortable with his hobby. Going through his twitter, there are many photos of him doing motorcycle maintenance with his own tools. He also has a broad variety, like an old dirtbike he rides on ice or quirky 90's sport bikes he's keeping alive and modding. I hate to gatekeep, but he's not just showing off the flashiest new things off the showroom floor like "influencers" gravitate towards. Most of his posts are very casual, but his goal is still to ride the bike rather than fix it everyday so that is the bulk of what he shares. His tone is definitely targeting a less experienced audience. In some of the posts, there's light-hearted trivia about niche topics. He's appealing to a younger generation. Getting new people involved in what looks like an exclusive hobby is always exciting to see online.