I follow a lot of rock climbing on insta, and the top men definitely have more followers than the top women, but if it's a pic of an average climber on an avera

I follow a lot of rock climbing on insta, and the top men definitely have more followers than the top women, but if it's a pic of an average climber on an average climb, it'll get way more likes if the climber is a woman. In the old world of professional climbing, when the magazines decided who was worthy of attention and accolades, sponsorships were generally handed out according to merit. Now days, sponsorship is shifting more and more to climbers who are media friendly and good at drawing attention to themselves. Top tier climbers are now refashioning themselves into mediocre youtube celebrities, with mixed results.