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Maybe the government is trying to pressure Swiss companies up the value chain to move processing operations to Ghana? That seems like a reasonable way to increa
by rory 6y ago
Maybe the government is trying to pressure Swiss companies up the value chain to move processing operations to Ghana? That seems like a reasonable way to increase income to Ghanaians and build local human capital, without having to start industry from scratch.
I don't know the fine details of how chocolate is made, but a chocolate bar seems like a fairly straightforward industrial product. Why should it be made in somewhere as high-cost as Switzerland, if not just because of operational and brand-value momentum?
- bingbong70 6y agoThe story of this century, "cut off useless middlemen", Europe has a lot of comfortable useless middlemen left over from the colonization period.
- SyzygistSix 6y ago>Ghana's exporters have just been banned from exporting. They are going to go out of business very soon. I do. It isn't, necessarily. Quality is becoming much more important now and makers of high quality chocolate are growing in market share. Like coffee, there is more demand for higher quality and less exploitative business models. There is a significant demand for high quality cacao such that producers of chocolate are helping to develop the cacao industry in producing countries to move to a higher quality,less exploitative model. I don't know for certain, but Ghana, and other African countries, may be staking their future on this model, which has been successful in Central and South America, rather than continuing to use egregiously exploitative labor to produce low quality of cacao to sell large quantities to companies like Nestle. More and more, the money is elsewhere.