When people say “influencer” they’re usually referring to the long-tail of people with 10k+++ followers who don’t really create anything other than a curated sn

When people say “influencer” they’re usually referring to the long-tail of people with 10k+++ followers who don’t really create anything other than a curated snapshot of their life. They’re usually on platforms like Instagram and Twitter where the bar to post content is very low. They make their money by posting sponsored content, because they have no other way of monetizing their audience (they have no skills except for building audiences). The top 26 list of YouTubers is filled with influential people, and many people would say that they’re influencers, but they’re not typical examples.