The ad supported model made sense for newspapers and magazines but it doesn't scale. Anytime you obscure the price or separate the payer from the benefit you ge

The ad supported model made sense for newspapers and magazines but it doesn't scale. Anytime you obscure the price or separate the payer from the benefit you get distorted and unforseen consequences. It took scaling this model to facebook levels before the failure reared its head and it is indeed much worse than we had ever predicted.