Intels new marketing is making me think they're way more nervous than I'd have expected them to be. I know the M1 seems to be very good, but it's not going to d

Intels new marketing is making me think they're way more nervous than I'd have expected them to be. I know the M1 seems to be very good, but it's not going to displace Intel really is it, and I'm not sure this type of marketing is going to convince any technical person to switch platforms, so who is it targeted at? I would have thought they'd take Coca Cola's stance, and like they don't mention Pepsi, Intel would just not mention Apple. But they're coming across more as a sort of jilted lover. It's not a good look for a company that wants to think of themselves as the market leader. The only thing I can think of is they're playing to the anti-apple crowd, in hopes that it builds up a bit of brand loyalty and that then helps them when that person is considering Intel vs AMD.