They cared about it as a write-once-run-everywhere platform, too. There was a phase where they were pushing the heck out of that. They even crammed a few Flash

They cared about it as a write-once-run-everywhere platform, too. There was a phase where they were pushing the heck out of that. They even crammed a few Flash palettes into Illustrator (and probably some of their other tools, but that's what I mostly use) - you'd know you'd opened one of those up when there was suddenly a weird little UI that was just different enough from the rest of the computer to drive you nuts, and your fans would spin up.