You're missing a step here. Yes brand recognition is powerful for consumers. But I don't think ghana is going to be doing B2C stuff just yet. I'd assume that t

You're missing a step here. Yes brand recognition is powerful for consumers. But I don't think ghana is going to be doing B2C stuff just yet. I'd assume that they are going to export cocoa products, as it would allow them to charge a much higher price, keeping more money in the country