Agreed. The problem with the app store is that it's generic. If you're not in the featured list you're just one more anonymous tile in a sea of hundreds of thou

Agreed. The problem with the app store is that it's generic. If you're not in the featured list you're just one more anonymous tile in a sea of hundreds of thousands of anonymous apps, many of which are throwaway. Marketing on the web might be more work but at least you have the flexibility to do something distinctive. I do appreciate not having to worry about payments & sales etc but I'm sure I've gotten a lot more mileage out of the work I've put into marketing my apps on forums, mailing lists, Twitter etc than I have out of just being another app in the store.