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This is similar to the situation with Global South coffee exports, wherein actual growers only receive a fraction of the revenue from consumer sales (despite th
by bsanr2 6y ago
This is similar to the situation with Global South coffee exports, wherein actual growers only receive a fraction of the revenue from consumer sales (despite the relatively cheap and easy value-add of roasting or conversion into instant coffee) because of logistical concerns, and because Europeans and American just plain do not buy African roast coffee when it appears on their shelves. If these countries were to decide to restrict exports, a billion-dollar market would collapse.
- ClumsyPilot 6y agoI think people buying fairtrade are under impression they are solving the issue, whereas in reality it doesnt do much
- jariel 6y agoCoffee is a commodity. Marketers will re-brand their roasts pretty quickly and convince us all that 'it's better'. Coco is special in that production is limited.
- brodock 6y agoGood coffee is not abundant. Not the crap you will find in local supermarket, that will almost always taste the same. It's like cheap wine.
- unwind 6y agoThis is a pretty minor point, but any proper coffee geek will tell you that the shelf life of roasted coffee is pretty bad. Thus it makes sense to roast closer to the time when the coffee is made available for sale; shipping from African countries up to Europe, would increase the "latency" a great deal. I'm sure modern packaging gives a decent shelf life, and TBH I don't worry much about the use-before label on coffee around here, but that's generally because it doesn't last long on the shelf anyway. :)
- fogihujy 6y agoNot to mention that many prefer one specific blend. If you want me to buy another brand/blend then you first have to convince me that the new one is at least as delicious as the previous one.
- deleted 6y ago[deleted]