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I'm willing to put an educated guess as to the reasoning behind such a design choice: Amazon has found through research that they possess sufficient mindshare t
by mithaler 15y ago
I'm willing to put an educated guess as to the reasoning behind such a design choice: Amazon has found through research that they possess sufficient mindshare that their customers all know what they sell and how to reach it, and they don't need to prod people in the right direction to help them find books or movies or music. Instead, they can focus on building awareness of their newer cloud offerings.
- kevinburke 15y agoStores put men's clothes on the upper floors and women's clothes near the door. This is because men go shopping to "buy clothes", not to "browse", but women can be lured into a store by an attractive display and nice racks of clothes on the first level. My guess is people buying books know what they want but there are a lot of customers who could be tempted into buying Amazon's cloud services.