"What it does is make them go for a phone they can't afford. You can buy a cheaper phone, a used one, save money, etc. " They Dont want a cheaper or used money

"What it does is make them go for a phone they can't afford. You can buy a cheaper phone, a used one, save money, etc. " They Dont want a cheaper or used money or even save money. They want the "full social status" of a new brand phone. In my country and others having a brand new phone has higher social status than having money in the bank or a car sometimes.