An interesting corollary I heard to "smart hardware that follows you" is "giving loans to generate more data that helps give more loans". That level of profilin

An interesting corollary I heard to "smart hardware that follows you" is "giving loans to generate more data that helps give more loans". That level of profiling sounds scary to me. Data is being used as collateral in this case, so this model literally treats data as "property", which IMO is not a good way of thinking about data.