The value you get from Apple's promotion has a primarily multiplicative, not additive effect on your existing promotion. Charts, features, recommendations, etc.

The value you get from Apple's promotion has a primarily multiplicative, not additive effect on your existing promotion. Charts, features, recommendations, etc. Apple helps those who help themselves. Releasing an app with no marketing plan in place, app store or not, is stupid. It's why there's an incredibly long tail on the 300k or so apps. If you're an indie developer, you have to remember the actual developing is only half the job.