Sure, like any business it's a bad idea to rely on only one or two big customers. I think people don't give readers enough credit. They can tell if you start

Sure, like any business it's a bad idea to rely on only one or two big customers. I think people don't give readers enough credit. They can tell if you start compromise your coverage for an advertiser. And you'll never be able to recruit and retain quality journalists if they get even a whiff that they won't be editorially independent.