I like the idea of it, but something feels wrong about the implementation, something about how it feels, can't put my finger on it though. I think it's potentia

I like the idea of it, but something feels wrong about the implementation, something about how it feels, can't put my finger on it though. I think it's potentially how they've taken the idea slightly too far, the text doesn't feel the focus enough (from the small amount I've seen) Also the lack of adverts is proof it's a very early idea/prototype, proper design includes careful positioning of adverts for effective advertising and none ruining a users experience, they would never just dump adverts in after, so we can assume this is just a basic idea of what they want the site to look like.