I chided the folks at Gandi for their "no bullshit" tagline, thinking it uncultured at best. They sent me a thoughtful response, saying that they'd weighed the

I chided the folks at Gandi for their "no bullshit" tagline, thinking it uncultured at best. They sent me a thoughtful response, saying that they'd weighed the possibility that it would be considered crude, but that it was a clear description of their corporate mission.