> If we're serious about going after companies like Apple, we need new tools. If their market share is declining year-over-year then why do we need to go after

> If we're serious about going after companies like Apple, we need new tools. If their market share is declining year-over-year then why do we need to go after them? It seems like the market is telling them they need to change their ways. Or maybe they're happy being a niche player catering to a niche user who's fine with the status quo. After all, those customers who are happy with the status quo in and of themselves comprise a market segment. Besides which Microsoft has the wherewithal to re-enter the market anytime they wish.