Think about how many non-basic need products that you know which consumers pay which is not some kind of exclusive or monopoly: Utilities, Cable, Cell phone, Ne

Think about how many non-basic need products that you know which consumers pay which is not some kind of exclusive or monopoly: Utilities, Cable, Cell phone, NetflixEtc, Uber*. Today's consumer doesn't like to pay for anything, especially if it is a digital product. They will do whatever they can to get out of paying either by pirating or trying to get a refund/chargeback after using it. Sometimes they will do an impulse buy. Which is what we were able to work for us, but then bad actors try to make your life as miserable as possible. B2B is not rosy and has its own set of issues. But I would rather kick 50 ungrateful users from the platform to their face, rather than deal with 10k ungrateful consumers.