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> In today's world consumer don't want to pay for anything, unless they really want the product and they don't have a way to get it otherwise Knowing this, how
by ZephyrBlu 6y ago
> In today's world consumer don't want to pay for anything, unless they really want the product and they don't have a way to get it otherwise
Knowing this, how do you create and market your product to get people to buy?
I feel like with B2B it's easier to convince people to buy purely by showing them value, whereas B2C seems more impulse driven.
- bootstrapper101 6y agoThink about how many non-basic need products that you know which consumers pay which is not some kind of exclusive or monopoly: Utilities, Cable, Cell phone, NetflixEtc, Uber*. Today's consumer doesn't like to pay for anything, especially if it is a digital product. They will do whatever they can to get out of paying either by pirating or trying to get a refund/chargeback after using it. Sometimes they will do an impulse buy. Which is what we were able to work for us, but then bad actors try to make your life as miserable as possible. B2B is not rosy and has its own set of issues. But I would rather kick 50 ungrateful users from the platform to their face, rather than deal with 10k ungrateful consumers.
- throwaway11002 6y agoHow do I identify the ungrateful ones early enough? :D
- BackBlast 6y agoAnyone trying to beat you up on price or haggle tends to fit in this bucket. If they love the service the price won't be much of an obstacle.