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> Does anyone believe that the promotion that Apple offers on average is worth two cents? I do. I made a couple small and quick apps. They have made several hu

> Does anyone believe that the promotion that Apple offers on average is worth two cents? I do. I made a couple small and quick apps. They have made several hundred dollars. I attribute that almost entirely to Apple's promotion of them, mostly by having them show up in iTunes search results which Apple promotes. Also having them show up as recent releases. My promotion consisted of linking them on my websites. If that was all it was -- my website links and nothing else -- I think sales would be near zero. For better apps, Apple's promotion is even more valuable. Definitely no where near 2 cents.

smackfu 15y ago
Counting search results as promotion is a stretch.
- ojilles 15y ago
  Not really as Apple made sure searches happen in the first place.
  - danilocampos 15y ago
    Not sure why you're being voted down. Distribution channels don't just spring out of the ground overnight. Apple's promotion of iTunes and the App Store created a critical mass of users willing and able to spend money, while Apple maintains that by creating mechanisms to satisfy their demand for apps and content.
    - Aloisius 15y ago
      Because if people are searching for a product, they probably already know about it and it is hard to call that "promotion" unless you squint really hard in which case, Google is offering free promotion to everyone!
      - danilocampos 15y ago
        "tally clicker" "weight counter" "hike mapper" "vnc client" People search for solutions to problems as often, or more than, specific apps. Appearing in that lineup is an important opportunity.
dangrover 15y ago
The value you get from Apple's promotion has a primarily multiplicative, not additive effect on your existing promotion. Charts, features, recommendations, etc. Apple helps those who help themselves. Releasing an app with no marketing plan in place, app store or not, is stupid. It's why there's an incredibly long tail on the 300k or so apps. If you're an indie developer, you have to remember the actual developing is only half the job.

smackfu 15y ago

Counting search results as promotion is a stretch.

ojilles 15y ago
Not really as Apple made sure searches happen in the first place.
- danilocampos 15y ago
  Not sure why you're being voted down. Distribution channels don't just spring out of the ground overnight. Apple's promotion of iTunes and the App Store created a critical mass of users willing and able to spend money, while Apple maintains that by creating mechanisms to satisfy their demand for apps and content.
  - Aloisius 15y ago
    Because if people are searching for a product, they probably already know about it and it is hard to call that "promotion" unless you squint really hard in which case, Google is offering free promotion to everyone!
    - danilocampos 15y ago
      "tally clicker" "weight counter" "hike mapper" "vnc client" People search for solutions to problems as often, or more than, specific apps. Appearing in that lineup is an important opportunity.

dangrover 15y ago

The value you get from Apple's promotion has a primarily multiplicative, not additive effect on your existing promotion. Charts, features, recommendations, etc. Apple helps those who help themselves. Releasing an app with no marketing plan in place, app store or not, is stupid. It's why there's an incredibly long tail on the 300k or so apps. If you're an indie developer, you have to remember the actual developing is only half the job.