Thanks for those very thoughtful suggestions. I am now going to write our assumptions down, and then set out to test them. I also think you are dead-on about th

Thanks for those very thoughtful suggestions. I am now going to write our assumptions down, and then set out to test them. I also think you are dead-on about the experience being the primary differentiator. The blog aspect is a completely untested assumption. As you point out, the terminology is an unnecessary hurdle, -especially considering the space we are in. I am going to look at ways to simplify that as well. This has given me some very good food for thought. I think that I was putting more thought into UI when UX is just as relevant, if not more so. Thanks a lot. It's much appreciated. p.s. I see you are on Forrst. I might follow up with you there in some time if you don;t mind.