3 ms·
> Sounds like they were just bogged down and crippled in a corporate way They were tripped up by their own success as the 800 lb gorilla of dumb phones that s
by wombatmobile 6y ago
> Sounds like they were just bogged down and crippled in a corporate way
They were tripped up by their own success as the 800 lb gorilla of dumb phones that sold in the hundreds of millions.
Nokia had a seperate department for “renewing the company through innovation”. It was an internal incubator which reported directly to the CEO. It could scout for tech, and develop prototype product products.
The problems started at the point where a new product was ready to leave the incubator. It had to be “sold” to an existing business unit in a suitable division.
The hurdle was that pre-2007 Nokia divisions were raking in billions selling mature tech in enormous volumes through existing channels.
There was no room and few candidates to champion anything new which required nurturing, development, ancillory technology and marketplaces, or, heaven forbid, new business models, starting from a revenue base of $0.00.