Yep, pandoc is great! I used it to write a technical book. I wrote the text in standard markdown and used pandoc to convert to PDF and ePub, with MOBI handled s

Yep, pandoc is great! I used it to write a technical book. I wrote the text in standard markdown and used pandoc to convert to PDF and ePub, with MOBI handled separately (by Calibre). That plus a handful of ruby scripts to do some markdown transformations worked out pretty well.